A Playbook is a proven promotion strategy with a destination, not a bag
of buttons. Each has ordered phases → steps, and Scout tracks your progress
from your real site data.
Pick the one that fits your goal:
- Local Domination — own the map pack and "near me" searches.
- Topical Authority — own a topic with pillar + cluster content.
- AI Visibility (AEO) — get cited by ChatGPT, Perplexity, Google AI.
- Quick Wins — fast movement: fix blockers, push near-page-1 pages.
- New Site Launch — 0→1: foundation, keyword map, first articles.
- Competitor Catch-up — find their gaps, target their keywords, outrank.
Scout recommends one grounded in your business; you can switch or customize
anytime. The active Playbook's next step leads your "Your next move" card.