There is one engine underneath, shown through two shells you switch between
from the sidebar ("Switch to Expert" / "Switch to Simple").
Simple mode (chat-first) — the default. You talk to Scout in plain
language ("get me more customers from Google") and it does the work,
proposing each action with a confirm button. Best if you don't know SEO.
Expert mode (full studio) — a dashboard (Mission Control) plus every
tool: keywords, competitors, local SEO, AI visibility, content plan, links,
experiments. Best if you know SEO and want the controls.
Switching is instant and saved — the same site, the same data, a different
amount of detail.