In Integrations you connect:
- Google Search Console (GSC) — real clicks, impressions and positions. This powers honest measurement and is free — connect it first.
- Your CMS (WordPress / Shopify / Webflow / Ghost / webhook) — so Scout can publish. Each field explains where to find the key; ScoutRank tests the credentials so "connected" is real.
- Google Business Profile (GBP) — for local SEO (reviews, hours, map pack).
Not everything is required to start, but the more Scout can see, the better
its advice and the more it can do for you.