- Competitors — Scout discovers who you actually compete with in search and where they cover topics you don't (content gaps).
- Intent Funnel — every keyword is sorted by what the searcher wants (learn / compare / buy / local) so content matches intent.
- Keyword Conflicts — flags cannibalization, where two of your pages fight for the same query and both lose.
- SERP Analyzer — see what actually ranks for a query and why.